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BOWY Active Cycling Apparel: A Community-Driven Movement

We are more than just a brand - we are a community-driven movement that celebrates active living. Our commitment to empowering enthusiasts alike has led to the overwhelming success of our collections, often selling out due to the unwavering support of our community.

Engaging with the Community

People often ask, what we think lead to our succes and our answer will be the same time and time again. We thrive on connecting with our community at the heart of the action. You can find us at cycling events, triathlons, running festivals, and more, really puting ourselves in the heart of our community. By actively participating and engaging with people, we gain valuable insights that inspire our designs and fuel our passion for creating cycling kit that everyone wants.

Giving Back and Supporting Events

Giving back is at the core of what we do. We proudly sponsor events and provide prizes to support the growth and success of the cycling community. By investing in these events, we aim to foster a culture of inclusivity, camaraderie, and healthy competition.

Community-Centric Approach

It's not just about how we fit and feel in our cycling kit; it's about how our community feels too We prioritise the well-being and satisfaction of our community and we believe that when our community thrives, we all thrive together.

Join the Movement

Whether you're a seasoned cyclist or a weekend warrior, BOWY Active invites you to be a part of our dynamic community. Embrace the active lifestyle with our high-performance premium cycling kit that blends style, functionality, and comfort seamlessly.

Stay tuned for our upcoming collections and events as we continue to inspire and empower cyclists Australia wide. Experience the difference with BOWY Active Cycling Apparel and be a part of something extraordinary.


Sarah & Allan


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Our very fest samples of the Gravel Cartel X BOWY Cycling Gravel Shirt.

We loved the idea of pink and a darker colour plaid. We didn't love the orange. The brown and blue were okay, they just weren't perfect.

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Men and men wearing Blue and Maroon Gravel Shirts

the second sample

Our second sample of the Gravel Cartel X BOWY Cycling Gravel Shirt.

We absolutely loved the colours and we all got to put them to good test at the Gravel & Flannel Festival.

Shop Gravel Shirt

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Announce discount codes, free shipping etc